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I’m a creative Product Manager who takes ideas from discovery to real impact.

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I'm a creative Product Manager who takes  ideas from discovery to real impact.

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Creative Graphic Designer and Illustrator

I’m Gus Martínez, Product Manager at flowww, the management platform 1,000+ aesthetic clinics and beauty centers run their business on, in 6 countries.

I studied Fine Arts and a master’s in UX/UI Design, joined flowww as a design intern in 2022 and was leading the product two and a half years later.

I own the product from idea to launch: discovery, functional specs, roadmap and delivery across three development squads, with AI built into how we work.

Nature and music still shape how I think. In product, the balance between structure, rhythm and simplicity is what I look for.

recent work

Interested?
Let's work together.

Product or design: if you have an idea worth building, I’d love to hear about it.

Follow my latest work on Ig,Be,In.
Drop me a line.

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